Allied Domecq Spirits & Wine (ADSW) are in the process of building an holistic corporate culture, one which will bring their global operation together.  ADSW wanted to use a medium that would allow involvement, challenge, and reflection. 

Paul Lomas, Director of Organisation and Management Development

explains why:

"During a meeting it became clear that Labyrinthe possessed an holistic approach to individual and organisational development, not bound by conventional consultant dogma. 

As the relationship developed, Labyrinthe listened and took time to understand our needs, one of which was for a non-standard communication format. It needed to encapsulate the key principles that lay behind our ethos, be cross-cultural, and use no words, only symbols.

Their creative, sometimes unconventional yet disciplined, partnership approach meant I always knew that status of the project and that deadlines were being met."